Social Media Management
Social Media Management for Restaurants & Cafés
For a restaurant, Instagram is not marketing support. It is a second storefront, and often the first one a guest sees. People check the grid to decide whether a place looks worth the price, whether it suits the occasion, and whether the food will match the photos. That judgment happens before anyone opens the menu.
What this covers
What we build
Built around how you get judged.
Channels, content and cadence chosen for the people who actually buy from you.
A grid that justifies your pricing
Consistent visual direction across posts so the feed reads as one considered brand rather than a stream of unrelated photos taken on different phones in different light.
Food photography direction
Guidance on shooting your dishes and your space so the content looks like the actual experience, because in hospitality the image is the product until someone sits down.
Content that drives visits, not just likes
A calendar built around occasions, specials, new dishes and reasons to come this week, with clear routes through to booking and location.
Local reach and discovery
Location tagging, hashtag strategy and collaboration with local accounts, so you are found by people who can physically walk in this weekend.
Community management that protects the brand
Comments, DMs, booking questions and complaints handled in your voice and handled quickly, because in hospitality response time is public.
The cost of skipping it
What staying as you are actually costs.
These are not hypothetical. They are the patterns we see repeatedly when a capable business is silent, or inconsistent, where its buyers look.
Guests judge you on an inconsistent feed
A premium room with a scrappy grid reads as mid-market, and your pricing power goes with it.
You lose the discovery audience
People decide where to eat by browsing. If you are not visible locally you compete only for those who already know your name.
Quiet nights stay quiet
Without content driving specific visits, you have no lever to pull when the week is looking slow.
Unanswered messages become reviews
Booking questions and complaints left sitting in DMs reappear as public reviews you then have to manage.
How the project runs
From first look to handover.
Discovery
We review your grid, stories, reviews and DMs next to the venues guests compare you with, and note where the feed undersells the room.
Strategy
We set the visual standard, the channel priority (usually Instagram) and a cadence you can sustain, planned around your commercial calendar.
Execution
Photography direction, a calendar built around specials, occasions and quiet nights, local reach through tagging and collaborations, and community management in your voice.
Delivery
Monthly reporting on reach, engagement and the visits content drives, with the calendar adjusted to what the numbers show.
Further reading
Social Search: How Buyers Find You Before They Google
Social search means buyers check Instagram, TikTok and LinkedIn before they open Google. Here is how to be findable where they now start looking.
Instagram for Premium Brands: Attracting the Right Clients
Instagram for premium brands is about the right followers, not the most. Here is how to attract the clientele who value what you make and turn the rest away.
FAQ
Questions we hear from restaurants.
If yours isn't here, send us your question. We'll answer honestly.
Ask us directly ↗We provide art direction and can direct a shoot. Many venues then shoot ongoing content in-house once the visual standard and guidelines are set.
Consistency matters more than volume. We set a cadence you can actually sustain, build the calendar around it, and adjust based on what the reporting shows.
Community management is part of the service, handled in your brand voice, including booking questions and the occasional complaint.
Yes. The content calendar is planned around your commercial calendar: quiet nights, seasonal menus, launches and events.
For hospitality it is usually Instagram, with TikTok worth considering depending on your audience. We would rather run one channel properly than three badly.
Other industries
Social Media Management in other sectors.
Manufacturing & Factories
LinkedIn is where procurement teams check whether you look like a serious, active supplier.
Import, Export & Trading Companies
LinkedIn is where counterparties verify you exist, trade actively, and understand your market.
Construction & Contracting
Completed projects and site progress win referrals and hire trades — most of it gets deleted instead.
Real Estate & Property Development
Buyers follow a development for months before enquiring — the feed is where that trust gets built.
Holding Companies & Business Groups
A group voice on LinkedIn, division channels that support it rather than compete with it, and leadership content that shows who runs the group.
Ready to start?