Social Media Management
LinkedIn & Social Media Management for Trading & Export Companies
In trading, relationships start with a message from a stranger. Before anyone replies, they check whether you are real: an active company page, a team with genuine profiles, and some evidence you understand the market you claim to trade in. LinkedIn has quietly become the first due-diligence step in international trade.
What this covers
What we build
Built around how you get judged.
The same identity system, applied to the touchpoints that carry weight in your category.
Credibility that supports cold outreach
An active, professional presence so the counterparty you messaged finds a company that is visibly trading rather than an empty profile with a logo.
Market commentary that demonstrates expertise
Considered posts on price movements, supply conditions, freight and regulation in your commodities, which is what makes a trader worth talking to.
Deal activity, shared appropriately
Cargo movements, new origins and destinations shared within the limits of confidentiality, as continuous proof that you are active in the market.
Team profiles that carry the company
In trading, people are the brand. We align personal profiles with the company presence so your desk builds recognition alongside the firm.
Content aligned to trade cycles
Activity timed around trade fairs, harvest and shipping seasons and market events, when your counterparties are paying the most attention.
The cost of skipping it
What staying as you are actually costs.
These are not hypothetical. They are the patterns we see repeatedly when a capable business is carrying an identity that no longer matches it.
Cold outreach converts worse
Every unanswered message may simply be someone who checked your profile and found nothing reassuring enough to reply to.
You look like an intermediary
With no market voice, you are assumed to be forwarding offers rather than holding real supply relationships.
Competitors own the conversation
The traders publishing market commentary become the ones counterparties call for a view, and then for a price.
Trade fairs underperform
Contacts made at an exhibition go cold when nothing keeps you visible in the months afterwards.
Related work
We have done this before.
International Trading
Neveling Handels GmbH
A complete corporate and digital system for a German trading company built on experience since 1995.
View case study ↗
Multi-sector Holding
Tufan AG
Translating six decades, eight business divisions, and a global footprint into one coherent group brand.
View case study ↗FAQ
Questions we hear from import.
If yours isn't here, book a discovery call. We'll answer honestly.
Ask us directly ↗Yes. We work within your confidentiality constraints, sharing activity in general terms such as commodity, origin and destination, without exposing counterparties or commercial terms.
Both, working together. In this sector individual profiles usually generate more engagement, while the company page supplies the institutional credibility.
LinkedIn, almost exclusively, for international trade. Other channels rarely reach the people who make counterparty decisions.
That is what we handle. We interview your desk periodically and turn their actual market view into publishable content.
It compounds rather than spikes. The realistic outcome is warmer outreach and shorter trust-building, not a sudden flood of inbound inquiries.
Other industries
Social Media Management in other sectors.
Restaurants, Cafés & Hospitality
Instagram is your second storefront — guests check the grid before deciding the place is worth it.
Manufacturing & Factories
LinkedIn is where procurement teams check whether you look like a serious, active supplier.
Construction & Contracting
Completed projects and site progress win referrals and hire trades — most of it gets deleted instead.
Real Estate & Property Development
Buyers follow a development for months before enquiring — the feed is where that trust gets built.
Ready to start?