Neveling Handels GmbH
Brand identity, applied branding and website for a German commodity trader
Brand identity, applied branding and website for a German commodity trading company, carried from business card to vehicle livery across three decades.
Scope of work
1995
Founded
3
Core sectors
End-to-end
Service model
Germany
Base
The company
Neveling Handels GmbH is a German international trading and supply-chain company founded in 1995. It connects global producers and markets across agricultural products, fertilizers and industrial inputs, and metals and minerals, while coordinating sourcing, logistics, documentation, freight, customs, and delivery.
The challenge
The company had decades of trading knowledge, an established international network, and a broad operational offer. It needed a clearer corporate narrative and a mature visual system that could explain its product categories, quality standards, and end-to-end supply-chain capability at first contact.
Industry
International Trading
What we built
What we built for Neveling Handels GmbH.
10 deliverables across this engagement.
Corporate identity and logo guidelines built around reliability, global trade, and long-term partnership
Brand color system in deep navy, warm beige-gold, and light neutral, specified in HEX, RGB, and CMYK
Full company profile presenting the company journey, sectors, products, values, quality controls, and global reach
Custom website designed and developed at neveling-gmbh.com - product pages, industry pages, sourcing and logistics structure, and company information
Branded documentation for product information and formal commercial communication
Stationery system including business cards, letterhead, envelopes, folders, notebooks, and reusable templates
Employee ID cards, staff workwear, and safety equipment for warehouse and site operations
Exhibition stand and roll-up banners organized around the traded commodity range
Vehicle livery, building signage, company flags, and branded merchandise
LinkedIn content plan and branded social media series focused on urea, commodities, supply chains, and market expertise
Project scope
A connected brand system for international trading.
Every output was built as part of one system, consistent across channels.
Corporate identity
- Logo system
- Color system
- Identity guidelines
- Stationery
Content & sales
- Company profile
- Product communication
- LinkedIn content plan
- Social templates
Applied identity
- Workwear and safety
- Vehicle livery
- Signage and flags
- Exhibition stand
Digital platform
- Custom website
- Product architecture
- Industry pages
- neveling-gmbh.com
The work in practice
Neveling Handels GmbH — selected visuals.
15 project visuals
The outcome
The new system gives Neveling a clear and consistent way to communicate thirty years of experience, its global sourcing network, and its practical supply-chain expertise - from the first touchpoint to the live website at neveling-gmbh.com.