Tufan AG
Brand strategy, identity and website for a Swiss multi-sector holding group
Brand strategy, identity and website for a Swiss multi-sector holding group, unifying six decades and eight business divisions under one coherent brand.
Scope of work
Client's live website
tufan-ag.com(opens the Tufan AG website in a new tab)1963
Founded
8
Business divisions
400K tons
Warehouse capacity
4 regions
Markets
The company
Founded in Switzerland in 1963, Tufan AG evolved from fertilizer and agricultural trading into a diversified international enterprise. Its operations now span commodities, agriculture and livestock, industrial manufacturing, logistics, energy, warehousing, hospitality, retail, and real estate across Europe, the Middle East, Asia, and Africa.
The challenge
The group had the operational depth of a mature international holding, but its communication did not provide one clear view of the whole organization. Each division needed enough independence to explain its offer while still contributing to a credible, recognizable parent brand.
Industry
Multi-sector Holding
What we built
What we built for Tufan AG.
8 deliverables across this engagement.
Group-level brand positioning and a unified narrative connecting all eight business divisions
Visual identity system and logo applications designed to work from corporate documents to large exhibition environments
A 2026 corporate catalogue covering the group, its sectors, capabilities, products, assets, and international footprint
Corporate presentation, multi-page flyer system, and formal trade documentation
Exhibition identity and print-ready collateral for international commodity and fertilizer events
Social media system including a structured content plan, post templates, stories, and highlight covers
Custom website designed and developed at tufan-ag.com - divisions, products, sustainability, assets, team, and global operations
Complete stationery and reusable document suite for executives and operational teams
Project scope
A connected brand system for multi-sector holding.
Every output was built as part of one system, consistent across channels.
Brand system
- Logo and identity
- Group architecture
- Stationery suite
- Document templates
Sales tools
- 96-page catalogue source set
- Corporate presentation
- Product flyers
- Trade documents
Digital
- Custom website
- tufan-ag.com
- Social content system
- Exhibition collateral
The work in practice
Tufan AG — selected visuals.
29 project visuals
Services on this project
What Tufan AG engaged us for.
Logo & Visual Identity
A complete visual identity system, not just a logo. Built to work consistently everywhere, not just on a business card.
Website Strategy & Execution
Custom websites designed from the inside out, starting with content strategy and ending with a site that earns trust and converts visitors into qualified conversations.
Social Media Management
Strategic management of Instagram, LinkedIn, and YouTube, with content that positions you as the right choice before the conversation even starts.
Related industry pages
- Brand Identity & Logo Design for Property Developers
- Brand Architecture & Identity Design for Holding Companies
- Website Design & Development for Property Developers
- Corporate Website Design for Holding Companies & Groups
- LinkedIn Management for Import & Export Companies
- Social Media Management for Property Developers
- Corporate Social Media Management for Holding Companies
The outcome
Tufan AG now has a single brand infrastructure capable of presenting a complex, diversified organization with clarity. The system connects the live website at tufan-ag.com, sales materials, exhibition presence, social communication, and day-to-day corporate documents under one recognizable international identity.