Social Media Management
Corporate Social Media Management for Holding Companies
For a holding company, social media is read mostly by people deciding whether to trust the group: investors, banks, partners, journalists and senior candidates. They look at the group page and its leaders, then at the divisions. What they often find is a silent group page, divisions posting in unrelated styles, and executives with no visible presence. The impression is of a group that does not speak with one voice.
What this covers
What we build
Built around how you get judged.
Channels, content and cadence chosen for the people who actually buy from you.
A group channel with something to say
A LinkedIn presence for the parent covering milestones, investments, leadership and the group’s view of its markets, written for the audiences that judge the group.
Coordinated division channels
A shared calendar, so divisions post in their own voice while supporting group announcements rather than contradicting or burying them.
Executive visibility
Content for the chairman, CEO and division heads, so the people investors and partners want to know are visible and consistent with the group’s positioning.
One template system across companies
Post and story templates built on the group identity with division variants, so every company looks part of the same family.
Group-level reporting
One monthly report across group and division channels, focused on reach among decision-makers and conversations started.
The cost of skipping it
What staying as you are actually costs.
These are not hypothetical. They are the patterns we see repeatedly when a capable business is silent, or inconsistent, where its buyers look.
The group is invisible where it is checked
A dormant group page tells investors and candidates there is nothing to see.
Divisions compete for the same audience
Uncoordinated posting means the group’s biggest announcement reaches fewer people than a division’s routine post.
Leadership is unknown
In relationship-driven sectors, partners want to see who runs the group before they meet them.
Every company reinvents its feed
Without shared templates and rules, each division pays separately for content that still does not match.
How the project runs
From first look to handover.
Discovery
We review the group page, every division channel and the leadership’s presence against how investors, partners and candidates look at the group.
Strategy
We define the group voice, the role of each division channel, executive content and one shared calendar.
Execution
Group and division content, executive posts and a shared template system built on the group identity.
Delivery
Monthly reporting across all channels, with approval workflows that work across the group.
FAQ
Questions we hear from holding companies.
If yours isn't here, send us your question. We'll answer honestly.
Ask us directly ↗Both, with different jobs. The group channel builds trust with investors, partners and talent. Division channels sell to their own customers. A shared calendar keeps them aligned.
LinkedIn first, for almost every group. Instagram and others are decided per division, based on who buys from each business.
Yes. We work with leaders on content in their own voice, with approval at every step, so it reads as theirs.
Group content is approved centrally. Division content follows a lighter process within agreed rules, so nothing waits weeks for sign-off.
Yes. Language and market versions are planned in the same calendar, so every region hears the same story.
Other industries
Social Media Management in other sectors.
Restaurants, Cafés & Hospitality
Instagram is your second storefront — guests check the grid before deciding the place is worth it.
Manufacturing & Factories
LinkedIn is where procurement teams check whether you look like a serious, active supplier.
Import, Export & Trading Companies
LinkedIn is where counterparties verify you exist, trade actively, and understand your market.
Construction & Contracting
Completed projects and site progress win referrals and hire trades — most of it gets deleted instead.
Real Estate & Property Development
Buyers follow a development for months before enquiring — the feed is where that trust gets built.
Ready to start?