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Idennex case study 08Commodity TradingInternational

Terra Nuova

Brand identity, presentation system and website for a commodity trader

Brand identity, corporate presentation and website for a global commodity trading company, extended from the digital brand into the physical office.

Scope of work

IdentityStationeryCorporate PresentationWebsite
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8 categories

Core products

7

Services

FOB / CFR / CIF

Trade terms

End-to-end

Model

Terra Nuova logo in gold on forest green, with a striped globe replacing the O

The company

Terra Nuova is an independent international trading and supply-chain company specializing in agricultural commodities, food products, industrial raw materials, and chemical fertilizers. Its model combines global sourcing, procurement, quality control, logistics, warehousing, customs support, and market advisory.

The challenge

The company needed a clear way to communicate a broad product portfolio and an end-to-end service model without losing simplicity. Its identity and website had to work equally well for importers, distributors, industrial users, and producer relationships.

Industry

Commodity Trading

What we built

What we built for Terra Nuova.

6 deliverables across this engagement.

01

Corporate identity and visual system for an independent global trading house

02

Custom website designed and developed at terranuova-tm.com - product pages, industry coverage, and full service architecture

03

Dedicated content for fertilizers, grains, pulses, edible oils, oilseeds, and industrial raw materials

04

Service narrative covering sourcing, quality control, trade finance, logistics, warehousing, customs, and market intelligence

05

Corporate presentation and complete stationery suite

06

Office environment concepts extending the brand into physical partner-facing spaces

Project scope

A connected brand system for commodity trading.

Every output was built as part of one system, consistent across channels.

01

Brand foundation

  • Logo & identity
  • Stationery
  • Corporate presentation
  • Office applications
02

Digital

  • Custom website
  • terranuova-tm.com
  • Product pages
  • Industry pages
03

Trade offer

  • 7 service areas
  • 8 product categories
  • Quality narrative
  • Logistics model

The work in practice

Terra Nuova — selected visuals.

Terra Nuova wordmark in deep green, with a striped globe replacing the O
Terra Nuova business cards in forest green and gold foil, front and back, with Istanbul office details
Terra Nuova letterhead carrying a supply agreement for agricultural commodities, resting on a green folder
Terra Nuova stationery set: green and kraft envelopes, letterhead, business cards, branded pencil and wax stamp
Green Terra Nuova presentation folder with gold foil, holding a letterhead and contact card
Terra Nuova colour palette card specifying forest green, sand beige and light gray in RGB, CMYK and HEX, styled with wheat and pulses
Terra Nuova paper carrier bag in cream and green with the line Global Reach, Rooted in Trust
Terra Nuova website homepage on a laptop, headlined Reliable Supply, Sustainable Growth, with the end-to-end supply chain services strip
Terra Nuova mobile app on a phone: quick access to procurement, shipments, warehouses and logistics, with an active shipment from Istanbul to Rotterdam
Terra Nuova logo in green lettering on the stone facade beside a modern office entrance
Green Terra Nuova notebook with a gold foil logo, next to a matching branded pen
Terra Nuova reception wall sign in green lettering, lit from above beside a marble desk
Terra Nuova employee ID card in a holder on a green and gold branded lanyard
Terra Nuova trade-fair stand with a wheat-field wall, a product jar display of grains and oils, a meeting table and the line From Nature, To the World
White and yellow Terra Nuova safety helmets on a marble counter beside work gloves
Terra Nuova brand collateral on a desk: presentation folder, letterhead, business cards, notebook, gold envelope, ID card and the mobile site on a phone
Terra Nuova proposal folder open on the cover page, with the solutions sheet listing commodities, food ingredients, fertilizers, trade finance, warehousing, customs and logistics
Terra Nuova merchandise in green and gold: tote bag, water bottle, mug, cap, notebook, pen, keyring and USB drive
Terra Nuova roll-up banner in an office lobby, headlined Bridging Markets, Delivering Excellence, listing sourcing, procurement, quality control, warehousing, customs and logistics
Terra Nuova workwear on display in a warehouse: green field jacket, hi-vis vest, work shirt, coverall, cap and holdall, under the wall logo
Terra Nuova indoor flags in green, white and gold in a reception, with matching outdoor banners beyond the glass

The outcome

Terra Nuova now has a coherent brand and content foundation that turns a complex international trading offer into a structured, navigable, and partner-ready story - anchored by the live website at terranuova-tm.com.

IdentityStationeryCorporate PresentationWebsite