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09Global Trade & Supply ChainHong Kong / International

Tianrui

A multi-industry supply-chain company translated into a clear, global digital proposition.

Scope of work

Brand DirectionCorporate PresentationWebsite StrategyContent Architecture

Live website

tia-sc.com

6+

Business areas

7

Services

Hong Kong

Base

International

Reach

Tianrui cover image

The company

Tianrui Supply Chain Limited is a Hong Kong-based international trade and supply-chain provider connecting global resources with worldwide markets across chemicals, agriculture, mining, steel, building materials, and industrial bulk commodities.

The challenge

The business crosses multiple industries, products, buyer types, and logistics models. It needed an organized narrative capable of explaining the full trade process, from sourcing and inspection to documentation, warehousing, customs, and delivery.

Industry

Global Trade & Supply Chain

What we built

From strategy to working assets.

6 deliverables across this engagement.

01

Brand direction and corporate presentation communicating the company's global resource-integration model

02

Custom website designed and developed at tia-sc.com - full sitemap, product and industry pages, service architecture

03

Product architecture covering chemicals, agriculture, mineral resources, steel, building materials, and bulk commodities

04

Industry-specific narratives for agriculture, food and feed, manufacturing, mining, construction, and retail supply chains

05

Seven-part service architecture covering sourcing, trade coordination, inspection, logistics, warehousing, customs, and advisory

06

Legal notice, privacy policy, contact flows, and inquiry requirements for an international B2B website

Project scope

A connected brand system.

Every output was built as part of one system, consistent across channels.

01

Corporate story

  • Brand direction
  • Presentation system
  • Value proposition
  • Global positioning
02

Digital

  • Custom website
  • tia-sc.com
  • Product portfolio
  • Industry narratives
03

B2B experience

  • Inquiry flows
  • Trade details
  • Legal content
  • Contact strategy

The work in practice

Selected visuals.

Tianrui visual 1
Tianrui visual 2
Tianrui visual 3
Tianrui visual 4
Tianrui visual 5
Tianrui visual 6
Tianrui visual 7

The outcome

Tianrui's broad trading capability is now organized into a clear corporate and digital framework - anchored by the live website at tia-sc.com - that helps international buyers understand its products, services, and execution model without unnecessary complexity.

Brand DirectionCorporate PresentationWebsite StrategyContent Architecture