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04International TradingTurkey (Istanbul)

Orient AG

Corporate identity and website for an international trading company in Istanbul

Corporate identity, stationery and website for an Istanbul trading company connecting Europe, Asia and South America, built from a standing start.

Scope of work

IdentityStationeryDocumentationWebsite

3

Trade regions

Istanbul

Base

B2B trade

Primary use

Multilingual-ready

System

Orient Group logo in a rounded italic script

The company

Orient AG is an Istanbul-based international trading company connecting supply and demand across Europe, China, and South America. Its activity spans food commodities, fertilizers, steel products, and formal cross-border trade operations.

The challenge

The business needed a corporate system that could communicate international reach and multi-category capability while remaining practical for contracts, correspondence, and frequent formal documentation.

Industry

International Trading

What we built

What we built for Orient AG.

5 deliverables across this engagement.

01

Logo exploration and final identity system centered on connection, movement, and international trade

02

Corporate color, typography, and usage standards for consistent partner-facing communication

03

Business cards, letterhead, notepads, and reusable corporate templates

04

Formal document templates designed for recurring international trade and administrative use

05

Custom website designed and developed at orient-ag.com

Project scope

A connected brand system for international trading.

Every output was built as part of one system, consistent across channels.

01

Identity

  • Logo concepts
  • Final logo system
  • Color & typography
  • Usage standards
02

Corporate tools

  • Business cards
  • Letterhead
  • Notepads
  • Corporate templates
03

Digital

  • Custom website
  • orient-ag.com
  • Trade templates
  • Document system

The work in practice

Orient AG — selected visuals.

Orient Group wordmark in a rounded italic script, set in black on white
Orient Group business cards, front and back, in black with the international trading lockup and Istanbul office details
Orient Group stationery set: presentation folder, letterhead, business card and envelope in black and white
Orient Group brand colour palette board specifying jet black, charcoal, deep slate, gunmetal, brushed nickel, soft silver, warm gray, white and champagne gold with HEX values
Orient Group website homepage on a laptop, headlined Connecting Markets, Delivering Value, with food commodities, urea fertilizer and steel product panels
Orient Group mobile site on two phones: the globe hero screen and the core commodities list covering food, urea, steel and logistics
Illuminated Orient Group logo on the reception wall of the Istanbul office above a dark stone desk
Black Orient Group paper carrier bag with the international trading lockup and website address
Orient Group document envelope with a silver globe seal, beside the branded presentation folder
Black Orient Group notebook and matching pen with the international trading lockup
Orient Group employee ID card on a branded lanyard, with a dotted world map on the card face
Orient Group exhibition reception counter under a wall reading Global Sourcing, Trusted Partner with five category icons
Orient Group roll-up banner presenting food commodities, urea fertilizer and steel products with Istanbul contact details
Orient Group trade-fair stand with an illuminated fascia, a Building Trusted Connections wall, product screens and a lounge
Orient Group product catalog cover and an open spread showing food commodities, urea fertilizer and steel products
Orient Group merchandise set: polo shirt, cap, mug, water bottle and leather keyring in black with gold trim
Orient Group logo etched on the frosted glass door of a meeting room
Orient Group exhibition wall reading Connecting Markets, Delivering Value over a dotted trade-route world map
Orient Group branded shipping container at a port terminal with gantry cranes overhead
Orient Group articulated truck in black livery at the docks at sunset, listing food commodities, urea fertilizer and steel products
Orient Group flag flying outside a dark glass office tower

The outcome

Orient AG gained a practical and recognizable corporate identity that supports daily international trade communication - from formal documentation to the live website at orient-ag.com.

IdentityStationeryDocumentationWebsite